Tanya Kostiw

Save-On-Foods (SOF) has rolled out new solutions centres across its stores, with a 360-degree program to support the endeavour.

Every two weeks, the Overwaitea Food Group retailer and participating brands will offer a new solution based on an occasion with all the ingredients located in one place in each store. For instance, during the pilot phase of “Talk About Fresh Solutions” last year, Kellogg’s Rice Krispies Footballs and Pad Thai Party Mix were offered up to moms hosting Grey Cup parties. There is no set model for how or where the centres appear within each store, but they include displays, signage and recipes, while a way-finding tower is set up at the front of the store.

http://strategyonline.ca/2015/01/28/save-on-foods-rolls-out-solutions-centres/